Have you ever spent hours writing a post that got fewer likes? It is a frustration to many owners of small businesses and marketers. They continue posting, but nothing actually clicks. You do not need additional material; you require intelligent material. You might have been looking for a digital marketing agency in Kolkata that delivers real results. If that is the case, keep reading. This is for you.
What Is Content Marketing?
Content marketing is not simply writing blogs or making posts on social media. It is about providing people with practical, interesting or inspiring information that makes them trust your brand more.
It has nothing to do with direct selling. When properly done, it can make you more visible, attract traffic and convert casual readers into loyal customers.
The best content marketing initiative is just a plan. A roadmap that can assist you in producing and publishing content that your readers are interested in.
Why You Need a Strategy
Content marketing is haphazard in the absence of a strategy. You chat today, forget tomorrow and pray for results. But advertising-savvy marketers understand otherwise.
An effective content strategy can make you:
- Focus on your business goals.
- Reach the right audience.
- Get ahead of time and save time and effort.
- Continue to do what is working and correct what fails.
A robust content plan can transform the whole situation if you are an online marketing agency in Kolkata or any other small business.
Step 1: Set a Clear Goal
All successful content plans begin with an objective. Ask yourself - what would I like my content to do?
Want to increase traffic on the website? Better brand awareness? More leads or sales? Please choose one or two specific objectives and follow through with them.
For example:
- I desire to grow my visitors to my website by half of 2016.
- My vision is to gain trust through becoming a recognisable face in my industry.
- Once you know where you are going, your purposeful actions of every blog, video or post will be focused.
Step 2: Know Your Audience
This is the place where a mediocre digital marketing agency in Kolkata fails. They make content that can appeal to anyone and target no one. To create content that performs, you have to know your audience and them inside out. Ask these questions:
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Who are they?
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What do they think are their most significant issues or aspirations?
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What is it that they are searching online?
- In which place do they spend the majority of their time: Instagram, YouTube, or blogs?
The more you know about them, the more content you will relate to.
Step 3: Select the Appropriate Content
Not all formats suit all brands. There are those audiences who adore blogs, and some others love short videos. The following are some of the types of content that tend to do well:
- Educational and SEO blogging.
- Video visual storytelling and product demonstrations.
- Long and highly talkative subjects are covered with podcasts.
- Fast fact or guide infographics.
- On social media posts to establish a community.
Choose two or three formats that would be most appropriate to your purposes and resources.
Step 4: Plan Your Promotion
It is not enough to create great content. You should also ensure that people view it.
To advertise your content, you can use:
- Email marketing - Post it to your subscribers.
- Social media - Post frequently on your brand pages.
- Influencers- Collaborate with individuals who already have a following.
- Search engine optimisation (SEO) - Get your content to rank in Google.
An example is when your digital marketing company in Kolkata writes blogs, utilises SEO and social media advertisements to connect with local businesses that are seeking online assistance.
Step 5: Stay Consistent
The largest card under clever content marketing is consistency. It takes time, and you can not expect overnight results. Post regularly, follow your plan. Ten rushed posts per week are less than a single good one. With time, your audience will start trusting you, and your efforts will be noticed by the search engines.
Step 6: Track and Improve
Intelligent marketers do not drop and walk. Monitor traffic with the help of different tools, such as Google Analytics, to determine the number of people visiting your sites. Next time you know what works, do it more; in a case where it does not, substitute. Strategies that are the most effective are built on minor, consistent progress.
Step 7: Incorporate Emotion and Storytelling
Individuals relate to narrations, and not advertisements. Provide actual stories, client experiences, and experiences. Readers can feel related to a story of how your product helped someone or how your brand was created. Whenever humans experience something, they will recall you.
Step 8: Keep It Real and Honest
False marketing can be easily detected by the audience nowadays. Promises that are not kept should not be made. Do not stuff your blog with empty buzzwords. Instead, emphasise transparency. Share actual numbers, genuine tips and backstage stories. When your readers trust you, they are sure to go back.
Step 9: Refresh Old Content
At the same time, innovative content marketing does not necessarily imply the creation of something new. You are able to make the old post new, and you can edit your titles. Removing old content will assist in increasing your ranking in the search, and the audience will be entertained.
Step 10: Learn from Competitors
The keyword is to see what the others in your industry are doing, not to emulate it but to do it better.
See what they are discussing, the posts that receive the most significant activity, and where they advertise. Apply those insights to an improved strategy.
The Power of Smart Strategy
A successful content marketing has nothing to do with chance. It has to do with planning, consistency and connection. Innovative content can make even a small business win big. It does not involve a considerable budget, only creativity, patience and a proper plan. When you have failed to post, it is time to stop making guesses and making strategies.
Conclusion
The fast-moving digital world continues to be content king; however, it all needs to be supported with an effective strategy. Incidentally, whether you are an online marketing agency in Kolkata, your planning, production, and content will determine your success. Anonymous Digital is extending special offers on all marketing services during the Christmas and New Year. Now is the right moment to begin to create a more intelligent content marketing plan that works.
