The Challenge

Hanglaatherium aimed to associate its brand with the festive season uniquely and memorably, remaining true to its core identity of delicious biryani.

Our Approach

• Conceptualized the innovative Biryani Spice Mixing Ceremony, replacing conventional festive rituals.
• Curated an exclusive guest list including prominent food bloggers.
• Conducted an engaging event featuring hands-on spice mixing activities.
• Amplified visibility with real-time social media coverage, high-quality visuals, and compelling storytelling.

Results

• Garnered 2.5 million views across Meta platforms (Facebook and Instagram).
• Established a recurring, brand-owned festive event for ongoing engagement.

Impact

Achieved viral recognition, reinforcing brand identity and creating a new festive tradition.