The Challenge

Address the lack of authentic Bengali food vloggers and showcase Bengali cuisine's rich diversity.

Our Approach

• Initiated a YouTube channel focusing on the origins of food and compelling human stories of food makers.
• Highlighted various authentic Bengali dishes through engaging storytelling.

Results

• Became the largest Bengali food-focused YouTube channel in India.
• Inspired a surge of new food vloggers in Bengal.

Impact

Successfully positioned Foodka as an influential brand and authoritative voice in Bengali cuisine content creation.